By: Jean-Christophe Pineault, Sales Manager, Sports at MediaKind
Cloud-connected contribution isn’t a passing trend; it’s the definitive game-changer in how sports broadcasters dominate every screen and venue. Today’s viewers demand unmatched angles, endless content, and instant, uninterrupted access to highlights and live feeds, whether they’re at home on their smart TV or cheering in the stadium. Achieving this level of responsiveness and personalization at scale demands technology that can adapt in real time.
Revolutionize simplicity
MediaKind’s MK.IO Beam solution answers that call, offering a software-based, adaptable platform that runs on commodity servers and connects seamlessly to the cloud. Simple to procure. Simple to deploy. Simple to operate.
When the unexpected hits—like extra feeds for a playoff or exclusive camera angles for a star interview—be ready to scale effortlessly in minutes. Forget clunky hardware and endless planning cycles; MK.IO Beam obliterates those limits. Because it’s centrally controlled through a cloud-based control plane, MK.IO Beam makes it easy to manage your entire fleet of feeds with just a few clicks.
Legacy systems lock you in with overpriced, idle equipment. We flip the script with a pay-as-you-go model.
Legacy systems lock you in with overpriced, idle equipment. We flip the script with a pay-as-you-go model, freeing you to innovate at will without the weight of massive upfront costs. Instead of buying expensive dedicated equipment that spends most of its life idle, MK.IO Beam lets you pay for only what you use:
- A small event might need three feeds for two hours.
- A more complex broadcast might need many more for extended periods.
Either way, you pay proportionally. This approach not only saves costs but also frees you to innovate without being boxed in by legacy systems or massive upfront investments.
The future of sports broadcasting
Sports broadcasting is more competitive than ever. By deploying cloud-connected contribution, you’re no longer weighed down by the past. You can tap into unprecedented agility, expand revenue streams, and deliver unforgettable fan experiences with a single, scalable, and efficient solution.
The future of live sports isn’t waiting. It’s here, powered by MK.IO Beam’s agile, software-driven superiority. Forget the complexities–own the moment, and lead the game.
