By: Chris Wilson, Head of Marketing

Scaling premium streaming for a new audience

When you think of streaming, you probably picture giants like Netflix or Disney+. But what about a small, passionate service bringing faith-based shows to kids around the world?

At NAB Streaming Summit, I sat down with Erick Goss, CEO of Minno — a subscription-based platform offering Christian content for children. We talked about how Minno grew from a simple app idea into a full streaming service, how owning their audience relationship made all the difference, and why having the right tech partners helped them scale without losing their mission.

As Erick put it:

“specific niches is all about trust management and going where they are and then figuring out what is the most efficient way to do that at scale”

It’s a great conversation for anyone dreaming of building a streaming service, no matter the size. Watch the full talk below!

Curious how we can help you launch or scale your own streaming service? Discover MK.IO Platform.