Many operators have already seen the benefit in embracing streaming based solutions to provide their customers with a great TV experience, delivering better agility and flexibility to their video services, while expanding reach and cost effectiveness.

This shift to streaming brings a second and understated benefit, enabling a one-stop shop for media, combining an operator’s own services with those from OTT providers to position themselves as super-aggregators.

However, some major evolutions of both technology and business are still to be addressed to allow operators to fully embrace the change and truly start ‘living the stream’.