The MediaKind 2021 Sports D2C Forecast is the most significant analysis ever undertaken of the direct-toconsumer (D2C) OTT platforms owned and operated directly by sports rights-holders.

Although a handful of rights-holders, such as MLB and FIBA, have been operating D2C services for over a decade, D2C is an emerging market, reminiscent of pay-TV in the early 1990s. A sector marked by experimentation and exploration, trial and error, innovation, creativity, and risk-taking – with big rewards for those that get it right.