It’s easy to define great viewing experiences; they are unique, differentiated, and highly engaging. The process of delivering these experiences is more complicated; it means building a fully integrated, highly advanced, technology-driven content delivery platform and an entire ecosystem to match.

The direct to consumer model has triggered different expectations on what the delivery of these viewing experiences should entail. There is now a greater emphasis on enabling brand loyalty, content choice, and personalization with the desires and expectations of the consumer at the center of every media content offering.

The beating heart of these media experiences is a delivery ecosystem formed of an end-to-end platform, including video capture, media processing, production, monetization, delivery, security, player, networking, and platform.

This paper explores the challenges to delivering live and on-demand streamed content directly to consumers and the end-to-end approach required to bring such an offering to market.