MediaKind announces strategic sales leadership appointments to drive growth in Americas region
- New roles focus on expanding MediaKind’s market reach in new media, sports, broadcasters, cable, and telco sectors
- Lauren Johnson appointed Vice President of Sales for New Media and Sports, who brings over 15 years of experience in the video streaming and media technology sectors
- Anthony Busse named Vice President of Sales for Broadcasters, Cable, and Telco, with extensive expertise in cloud-native DTC SaaS technologies and proven record in driving growth
FRISCO, TEXAS – 05, September 2024 – Ahead of IBC2024, MediaKind today announces the appointment of two accomplished executives to lead its sales teams in the Americas region: Lauren Johnson as Vice President of Sales, New Media and Sports, and Anthony Busse as Vice President of Sales, Broadcasters, Cable and Telco.
“With the rapid transformation of the media landscape, especially in streaming, SaaS, and D2C, the market demands leaders who can harness innovation and navigate this complexity with a focus on customer success,” said Allen Broome, Chief Executive Officer at MediaKind. “Lauren and Anthony bring a wealth of expertise from across the video streaming and cloud-native SaaS industries, making them the perfect additions to our Americas sales team.”
These strategic hires reinforce the company’s commitment to driving growth and innovation across key market segments and furthering its goal of redefining the future of media delivery with its innovative end-to-end solution, MK.IO. Johnson and Busse will focus on strategic growth and scaling this side of the business, driving MediaKind’s efforts to bring best-in-class solutions to new and existing markets.
Johnson brings over 15 years of experience in video streaming, including roles at Datazoom and MobiTV, where she drove significant revenue growth and led successful sales teams. Her deep understanding of the OTT and SaaS markets will be instrumental in expanding MediaKind’s presence across the Americas.
“The media landscape is evolving faster than ever, and I’m excited to help drive MediaKind’s growth in new markets and build on the great work they’ve started in the sports domain,” said Lauren Johnson. “Drawing from my experience in building successful partnerships, I’m eager to guide our customers in shaping their strategy and drive large-scale adoption of our SaaS platform. By working together, we can unlock new growth opportunities and position them for long-term success.”
Busse has over a decade of experience driving growth and strategic sales in the media technology space. At Quickplay Media and Verizon, he led high-performing teams and helped major clients like Disney and TelevisaUnivision launch new services and hit their business goals. His expertise in SaaS and DTC technologies will be key as MediaKind expands its footprint across the Americas.
“In today’s fast-paced media environment, reliability and efficiency are key for our customers,” said Anthony Busse. “I’m excited to leverage my experience in helping telcos and broadcasters transform their business models, ensuring they drive profitability while adapting to a rapidly evolving market. By focusing on optimizing and implementing long-term growth strategies, we’ll help our customers thrive in this new landscape.”
For more information, visit MediaKind.com or follow us on LinkedIn.
Notes to Editors
For more information about MediaKind’s products and services at IBC Show 2024, please visit:
https://hubs.li/Q02K2-RS0
To arrange a briefing with a MediaKind spokesperson during the show, please contact: mediakind@platformcomms.com
About MediaKind
At MediaKind, we are trailblazers in the video technology landscape, empowering over 2,000 global service providers, operators, content owners, and broadcasters. Our award-winning video technology sets a new bar for quality of experience, and our commitment to innovation and excellence has been driving the media and entertainment industry to new heights for three decades, while our cutting-edge solutions deliver unmatched viewing experiences across linear, on-demand, and OTT services. As a catalyst for live entertainment and an Emmy award-winning leader, we remain a trusted partner in shaping the future of media and entertainment worldwide. For more information, please visit: www.mediakind.com