DENVER, COLORADO – August 14^th, 2025 – MediaKind today announced that its elastic, cloud-native streaming platform, MK.IO, supported the seamless, high-quality streaming of the FIFA Club World Cup 2025™ for DAZN, the world’s leading sports entertainment platform.

The inaugural tournament, for which DAZN was the exclusive global broadcaster, featured 32 of the world’s top soccer clubs competing in 63 action-packed matches across 12 stadiums in the U.S. and was streamed live to hundreds of millions of viewers in over 200 markets.

This milestone marks the first major live sports event DAZN has streamed with their newly deployed, multi-region MK.IO service from MediaKind. MediaKind was DAZN’s exclusive cloud-based live event delivery partner on Azure. With its API-first design, real-time adaptability, and cloud elasticity, MK.IO enabled DAZN to deliver consistently low-latency, broadcast-quality video at scale, regardless of geography, platform or device.

“Broadcasting the FIFA Club World Cup 2025 to soccer fans around the world requires reliability and agility,” said James Pearce, SVP Broadcast and Streaming at DAZN. “MK.IO supported DAZN in scaling effortlessly, adapting in real time and delivering a seamless streaming experience. The service simplified our operations and helped us make world-class soccer more accessible than ever across all devices to fans worldwide with complete confidence.”

Built on decades of video engineering expertise, MK.IO allowed DAZN to orchestrate end-to-end video workflows – from ingest to playback- while dynamically scaling in response to match schedules and peak global demand. The upgrade to MK.IO assists DAZN’s growth and unifies operations and delivery on a highly scalable, resilient, and cloud-agnostic service.

“We’re incredibly proud to have supported DAZN in bringing this global tournament to fans around the world,” said Allen Broome, CEO of MediaKind. “Together, we’ve set a new benchmark for what’s possible in cloud-powered sports streaming. The MK.IO platform was built for moments like this—where scale, simplicity, and reliability come together to deliver incredible live experiences.”

In addition to supporting the tournament, DAZN has also selected MediaKind’s cloud-connected technology as the sole solution for its 24/7 linear channel processing. The initial deployment supports 40 channels and runs on-prem on DAZN’s own infrastructure, with additional scaling planned.

About MediaKind

MediaKind is a global leader in cloud-first, software-powered video technology, empowering the world’s most iconic sports, media, and entertainment brands to deliver premium-quality live and on-demand experiences. With a commitment to velocity and innovation, MediaKind’s solutions enable organizations to launch and scale broadcast-grade streaming services and video solutions quickly, simply, and reliably. From eliminating the complexity of infrastructure to unlocking new possibilities in personalized and data-driven video, MediaKind helps organizations stream smarter, engage deeper, and reach audiences effortlessly.

About DAZN

DAZN, the world’s leading sports entertainment platform, streams over 110,000 live events annually and is available in more than 200 markets worldwide. DAZN is the home of European football, women’s football, boxing and MMA, and the NFL Game Pass internationally. The platform features the biggest sports and leagues from around the world – Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and many more.

DAZN is transforming the way people enjoy sport. With a single, frictionless platform, sports fans can watch, play, buy, and connect. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN. The company partners with leading pay-TV operators, ISPs and Telcos worldwide to maximise sports exposure to a broad audience. DAZN is a global, privately-owned company, founded in 2016, with more than 3,000 employees. For more information on DAZN, visit www.dazngroup.com

Media Contact Sofya Grebenkina – sofya.grebenkina@dazn.com