Streaming at global scale shouldn’t feel like untangling wires in the dark. Yet too many broadcasters still fight fragmented workflows, endless compatibility issues, and hardware sprawl. The result? Bloated costs, delayed launches, and frustrated viewers. 

In a recent interview with InBroadcast, Shahar Bar, our SVP of Marketing and Product, explained how our cloud-native orchestration platform, MK.IO is rewriting that story. With MK.IO, every workflow — from stadium to screen — runs in the cloud. No hardware drag. No CapEx burden. Just scale, speed, and reliability on demand. 

Why shift to a cloud-native infrastructure with MK.IO? 

• Simplify streaming workflows — Cut through complexity. Orchestrate and deliver video with SaaS-level ease. 

• Cloud-native at the core — Scale elastically, stay flexible, and guarantee reliability under peak demand. 

• Proven at global scale — From DAZN’s FIFA Club World Cup in 200+ markets to other live sports giants, MK.IO handles massive events without compromise. 

The bottom line: Streaming leaders don’t have time for legacy drag. With MK.IO, you can launch faster, scale smarter, and deliver experiences your audience — and your business — can truly rely on. 

Learn more about how MK.IO revolutionized streaming for sports events.