By Chris Wilson, Senior Director, Marketing & Communications
It’s almost here — IBC 2025. And this year in Amsterdam, MediaKind isn’t just showing what’s possible — we’re showing what’s real.
We’re bringing proof that incredible streaming experiences, practical AI, and cloud simplicity aren’t just industry jargon. They’re the tools our customers are already using today to grow audiences, scale with confidence, and stand out in a crowded market.
What to expect at our stand
Rich streaming experiences
From live look-in and dynamic ads to Multiview viewing, we’re showcasing how video can go beyond passive viewing — transforming fans into active participants.
AI-enabled workflows
Forget “future AI.” This is AI that works now: intelligent search, instant highlights, and personalized discovery that broadcasters and sports services can deploy today.
Cloud-connected appliances
Cloud economics with on-prem power. Scale up, scale down, pay as you go. No more rigid infrastructure.
Self-serve simplicity
Developers are the new decision-makers. With MK.IO, we’re giving them SaaS-powered APIs, toolkits, and marketplaces designed for speed.
Don’t miss this moment
📌 IBC Showcase Theatre | Friday, 12 September @ 2:30 PM
MediaKind joins DAZN to explore the future of live sports streaming:
- Low-latency tech that intensifies immersion
- Multiview experiences that give fans choice and control
- Advanced security delivering premium, broadcast-quality streaming
- Lessons from DAZN’s recent FIFA Club World Cup, streamed live to fans in over 200 countries
You’ll hear directly from DAZN’s James Pearce and MediaKind’s Paul O’Donovan on the innovations shaping sports streaming today — and the business models making them sustainable.
Why it matters
IBC is always about what’s next — but MediaKind is proving what’s happening now. Our customers aren’t waiting for roadmaps. They’re already delivering richer, smarter, more scalable video experiences with us.
