At NAB Show 2025, Shahar Bar explains how we’re pushing a new story about what Media is and why we’ve made so many changes over the past few years.

In this short interview, he shares how MK.IO helps media companies simplify their workflows, move to the cloud, and focus fully on direct-to-consumer streaming.

We talk about Multiview sports—now live across millions of Comcast homes! —and the launch of MK.IO Beam, a new way to backhaul and distribute content under one simple orchestration layer.

Watch the video to hear why velocity is the name of the game—and how we help our customers stay ahead.