On this episode of The Monetization Show, Evergent CEO Vijay Sajja sits down with MediaKind CEO Allen Broome for a candid, behind-the-scenes look at what it really takes to stream and monetize live sports at global scale. 

This isn’t your typical cloud-and-buzzwords conversation. Allen draws on battle-tested experience from Comcast to MediaKind, breaking down why live sports is one of the most complex, high-stakes challenges in streaming — from encoding fast-moving video in milliseconds to delivering ultra-low latency at unpredictable scale. 

🔑 Key Takeaways: 

• Live Sports ≠ VOD: Encoding a basketball game in real time? That’s compression on hard mode. Doing it at scale with global reach? That’s where MediaKind shines. 

• AI That Delivers: Forget the hype. MediaKind uses AI to optimize encoding for specific sports like golf and basketball — slashing compute costs while boosting stream quality. 

• Monetization Meets Personalization: From dynamic ad placements on hockey rink backboards to fan-specific game packages, the revenue playbook is evolving fast. 

• Going Beyond Game Day: Upscaling historic games with AI, letting fans pause subscriptions off-season, and triggering purchases from social highlight clips — it’s all about lifecycle value. 

• Scaling Smarter: Auto-scaling isn’t magic. Real-time events like NBA free weekends require predictive, domain-specific cloud strategy — not just a few extra EC2s. 

This episode is a masterclass in real-world streaming strategy — no fluff, all substance. If you’re in sports, media, or anywhere that monetization meets video, this is a must-listen.