We live in interesting times, both as businesses and as consumers.

While the overall global video streaming adoption and consumption is rising year after year, the video streaming industry and businesses always seem to struggle to make it through just another quarter unscathed.

Even when the media businesses occasionally outperform with strong quarters, the triumphs and celebrations tend to be short-lived, only to be overshadowed by yet another industry consolidation event. This is reflective of the state of the media, video, and technology ecosystems we all participate in.

As video streaming technology and industry become more commoditized, your business must innovate and differentiate more than ever, as an existential necessity.

At MediaKind, we’ve spent years pushing the boundaries of video technology, blending our deep expertise in video encoding and streaming with advances in machine learning and AI. By combining our video knowledge with AI, we’ve helped major customers unlock new growth and stand out in competitive markets. Many of them are now using MK.IO’s AI-powered workflows to fuel business growth and strengthen their market position.

Real-world impact: What MK.IO can do for you

Curious about what MK.IO can actually do for you? Here’s how our approach to using AI is making a difference: 

• Breaking language barriers: Want to reach a global audience? Whether you’re adding new subtitle tracks or dubbing audio in different languages while keeping the original speaker’s voice intact, this enables you to quickly generate consumer demand for your content in new markets. 

• Instant brand recognition: Manage ad space during live events? Forget waiting weeks for reports. MK.IO allows you to audit brand impressions in real time, so you can adjust your strategy on the spot. 

• Seamless Ad breaks: Hate when ads disrupt the viewing experience? As a content library owner, you may need an automated solution to insert SCTE ad markers at scene transitions, ensuring seamless ad breaks, happy viewers, and efficient monetization. 

• Sports performance analysis: Coaches, imagine an AI that predicts puck movement and assesses player control. MK.IO helps you get detailed insights to boost your game, whether you’re analyzing amateur footage or top players. 

And that’s not all. Bring us your unique needs, and we’ll make it happen. How? Let me explain our approach. 

AI at work: from buzzword to game-changer

AI isn’t just a trendy term —it’s a game-changing tool that’s redefining how we handle video content.  

And MK.IO isn’t about trying to do everything in AI; we’re focused on integrating AI in a way that’s flexible and impactful. Our platform adapts and evolves, working seamlessly with other tools and vendors to stay ahead in the fast-changing AI landscape. 

Besides, our expertise isn’t just in AI but in video technology itself. We know that integrating AI effectively requires more than just having the latest tech—it’s about doing it right. MK.IO blends AI with our deep video knowledge to give you an easy way to define and execute AI workloads, whether your content is live or on-demand. 

This approach is more than just about technology—it’s about precision and efficiency. 

Precision matters in AI, but so does cost. MK.IO’s approach ensures you get the best value for your money. For example, rather than analyzing every frame of a video, which is both expensive and time-consuming, we focus on the most relevant ones. In fast-paced sports videos, we reduce analysis from 50 frames per second to just 5. This is just one of the many ways we deliver significant savings without sacrificing quality. 

Ready to see what AI can do for you?

Ultimately, it’s all about making your content work better for you—whether that means expanding your audience, improving engagement, or cutting costs. We’d love to hear about your unique challenges and explore how MK.IO can turn AI from a buzzword into a real asset. 

What problems are you trying to solve? Let’s chat and see how we can help you move from experimenting with AI to building a strategic approach that truly transforms your business.